Apple’s App Privacy details and Google Play’s Data safety section both publish your answers on the store page, so users can compare apps before installing. Wrong answers can lead to rejection or removal, and they damage trust.
What you will need to know
- Which data the app collects: account details, contact information, usage data, identifiers, location, purchases and so on.
- Why: functionality, analytics, advertising, personalisation.
- Whether the data is linked to the user’s identity and whether it is used for tracking across other companies’ apps and websites.
- Who else receives it: analytics, crash reporting, advertising and payment providers.
- How long it is kept and how users can ask for deletion.
The part people miss
Third-party libraries often collect data on their own. If you include an analytics or advertising tool, its collection must be in your declaration. A developer should be able to list every such component.
The simplest path
Collect only what the app needs. Less data means shorter disclosures, fewer legal obligations and less to protect. Keep a plain, honest privacy policy and update it when the app changes. If you operate in the EU, the GDPR’s rules on lawful basis and user rights apply as well.